While working as a Sales manager in an OEM of Earhmoving equipment, it is found that lot of data is required for customers to buy correct equipment as per their requirement. They require parts and faster technical support on time to reduce the down time. The rental business is highly influenced by third parties/agent. On the other side, the Equipment sellers and financiers are need aggressive promotion to acquire more business in a perfect competitive market for which they spend huge capital towards promotion and other marketing expenses. This all can be connected through a dedicated e-commerce platform dedicated to the Earthmoving equipment which is rapidly growing due to massive digitization and increasing Smartphone users in India.

The Online portal will support following users like – Equipment buyers can search and compare equipment of various OEM by putting basic specification in the system, Subscribed Manufacturers/Dealers can search leads from a specific area or they can receive leads periodically, Seller/Financiers etc can advertise their product/scheme in the portal or can participate in the virtual exhibition. Spare parts dealers, technician/engineers can be identified vide this portal. The service also will be available in mobile apps.

“The key to success for e-commerce retailers is to provide exceptional shopping experience and customer service. You need to put your customers first and ensure that they don’t go through any trouble while trying to buy from you. This means if they have any issues or questions while shopping and can’t find the answer or solution immediately, you’ll need to deal with it as quickly as possible.”

The idea : This idea is adopted to address Gaps in the market which can be filled by a single on-line platform dedicated to Earthmoving equipment. This platform may have 7 targeted users –

  1. Manufacturers/Dealers (to find out business leads, reach more nos of customer, promotion etc).
  2. Buyers (to get suitable equipment choice, compare, get assistance, find out proper parts, technician, new technology & updates, suitable financiers, loan assistance etc).
  3. Financiers (to find out business leads, reach more nos of customer, promotion etc).
  4. Equipment hirers (to get proper equipment and directly reach customer), equipment can be rented out through this portal.
  5. Equipment reseller (post equipment details, directly reach buyers for fare deals).
  6. Spare parts seller
  7. Technician/Engineer (to get more customer).

This Portal will act as a common platform to connect all these seven users. Every individuals or organisation can fulfil their needs by connecting other users or they can also get expert consultancy from the portal itself.

Addressable size of the target market: 

Market Size : Indian earthmoving and construction equipment (ECE) market has significant growth potential. As per a CII-IECIAL report, from total revenues of $3.3 billion in 2010, it has potential to grow to $22.7 billion by 2020 and grow from over 60,000 units in 2010 to 330,000 in 2020. Therefore, the significant market size can be estimated for this portal.

Growth : The Indian ECE market is growing at 8-10% annually and it will continue for next 5 years. We expect this portal is having more than CAGR 10-15%.

This will be a next generation information system which may bring a revolution to organise Equipment business scenario in India.